While often viewed as a less desirable traffic source, Tier 2 traffic – specifically popunders and push ads – presents a unique opportunity for marketers. These ads appear behind a user’s active browser screen, and push notifications interrupt the browsing flow with promotions. Knowing the nuances o

In the ever-evolving landscape of digital advertising, ad fraud poses a significant challenge to both advertisers and publishers. This article aims to analyze the complex world of ad fraud by performing a comparative analysis of various deceptive tactics employed by perpetrators. We will investigate